Articles & Resources

Helping owners of storage facilities achieve their long and short-term business goals.

Human review is essential with AI-generated content for a storage facility - image shows a rendering of an integrity audit and how the wrong information can propagate on the web and in search.

Why AI-Generated Content Demands Human Oversight

If you’re working with an agency on your digital presence, this is the question worth asking: What’s your review process for AI-generated content?

Guy in a storage unit pointing off-screen, as a reference to a related GEO optimization article in Inside Self Storage

About That AI GEO Article in Inside Self Storage

AI-driven search is changing how self-storage customers discover facilities. Here’s the practical AI/GEO playbook operators can use now.

Rendered graphic of a fraud phone bank operating in a self storage unit.

Got Lead Quality Issues?

A growing percentage of leads are flat-out fake. Learn why and how – we’ll help you address this big pain point for owner-operators.

Students moving boxes for the summer

AI Visibility in Days: A Student Storage Case Study

How Store It Up became the only general self storage facility featured in Google’s AI Overview for student storage in under two weeks.

Indoor storage facility with red-orange roll-top doors demonstrating the need to grow occupancy through promotions and discounts.

A Strategic Framework for Self Storage Discounts & Promotions

Stop racing to the bottom with promotions. Learn how to price self storage discounts that fill units while protecting your margins and lifetime customer value.

Vector graphic demonstrating monitoring of AI traffic on a translucent digital screen

The Storage Agency Announces Rollout Of AI Tracking Tool for All Clients

The new dashboard helps facility operators track the traffic driven to their websites by artificial-intelligence (AI) tools and platforms.

Patchwork Labs and The Storage Agency partner to deliver 24/7 voice AI, boosting lead capture, payments, and customer experience for operators.

Patchwork Labs and The Storage Agency Announce Voice AI Strategic Partnership

Patchwork Labs and The Storage Agency partner to deliver 24/7 voice AI, boosting lead capture, payments and customer experience for operators.

StorageReach - The Storage Agency Press Release

The Storage Agency Partners with StorageReach to Elevate Customer Review Generation for Self-Storage Operators

We’re excited to announce a strategic partnership with StorageReach, an automated review generation platform tailored for the self-storage industry.

Students of Storage Podcast hosted by Cubby Storage

Cubby Storage Podcast: Marketing That Matters

Tyler Suchman, founder of The Storage Agency, joins the Cubby Storage Podcast to share how local SEO, Google Ads and a partner-first approach drive smart, sustainable growth in self-storage.

When Should Third-Party Management Companies Outsource Digital Marketing?

When Should Third-Party Management Companies Outsource Digital Marketing?

Digital marketing for third-party management is resource-intensive and complex. Learn more in our article published in Modern Storage Media.

Optimize your Easy Storage Solutions website! Alt: young girl with cardboard rocket ship.

Easy Storage Solutions: SEO & Analytics Basics

ESS offers web-based software for self-storage facility management. View our hands-on guide to SEO, Analytics and more on Storable Easy.

New storage facility aerial shot needing marketing to help with lease-up.

Opening a New Self-Storage Facility? Marketing for New Construction

Read our article on marketing for a newly constructed storage facility published by Inside Self Storage.

Image of a college student moving out carrying storage boxes.

Marketing Storage to College Students

Marketing to college students requires care due to high customer acquisition costs and shorter rental durations. Our founder is quoted extensively in this SSA Magazine article.

Panda moving storage boxes built with DALL-E 3

Lead Generation, SEO and Marketing Strategies for Self Storage Owners

Join our webinar for self-storage owners on lead-generation, search engine ranking and maximizing retention. March 7, 2024 and recorded.

Community Backlinks - little league game demonstrating community

How to Get Backlinks for Your Storage Facility From Your Local Community

Build your domain authority to rank better in organic search. Read our article on DIY’ing Community Backlinks.

Panda bear looking for a local location on cell phone search results. Image from DALL-E 3.

Local SEO for Self Storage: You Gotta Do It

Managed Local SEO (Search Engine Optimization) is a digital essential, similar to hosting a website. You just gotta do it as a cost of doing business. Learn why!

Rebranding and the impact on local search - vector image

Rebranding Your Self-Storage Business? Learn to Effectively Manage Your Local Web Presence in the Switch

Read our article on Rebranding and Local Search published by Inside Self Storage.

AI generated image of stuffed animals in a self storage facility.

How AI Affects Local Search for Self Storage

There are signs that AI is going to change organic search significantly, which may have a profound affect on self storage facilities and how they attract new customers.

Image of Apple Business Connect on a laptop - image provided by Apple

Apple Business Connect for Self Storage

Apple Business Connect is a free tool that allows businesses to manage and customize their information across Apple apps, similar to Google Business Profile (GBP).

Local SEO icons illustration for the storage industry

Local SEO for Self-Storage Operations: Why It’s Important and How to Master It

Read our article on Local SEO published by Inside Self Storage.

Google’s Core Web Vitals and What They Mean for Your Self-Storage Operation

Read our article on Core Web Vitals, published by Inside Self Storage

Why is Local SEO Important for Self Storage Facilities?

Read our article on Local SEO published by the California Self Storage Association.

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